DAYTONA BEACH, Fla. (April 21, 2014) – NASCAR announced two new hires today as part of the company’s commitment to implementing strategic growth plans for several critical segments, including youth, millennial and multicultural.
Peter Jung joins NASCAR as Senior Director of Growth Segment Marketing, reporting into Managing Director of Brand and Consumer Marketing Kenny Mitchell. Jung, most recently from MasterCard International, served as vice president of global consumer marketing, responsible for youth segment strategies and programs designed to drive a greater preference for the MasterCard brand. In this role, he oversaw the delivery of global consumer insights, innovation and marketing plans that supported youth segment priorities in the U.S. and several international markets.
Jung led the launch of core consumer marketing platforms Priceless Surprises and Priceless Music, targeting millennials and other multicultural segments. He joined MasterCard in 2004 and has also held positions in partner marketing, strategy and planning. Jung graduated from the University of Dayton with a BA in Marketing and Communications.
Nicole Smith will serve as Director of Growth Segment Marketing at NASCAR, reporting directly to Jung. Smith joins NASCAR from her most recent post at the San Diego Padres, where she served as Director of Brand Development. At the Padres, Smith was responsible for leading all marketing and branding activities with a focus on growing sales and attendance among key demographics including youth and multicultural segments.
Smith previously worked at Hewlett-Packard where she explored international business models and the impact of digital innovation, and The Walt Disney Company, where she focused on marketing and branding initiatives. Smith holds a B.A. from UCLA and an MBA from the University of Michigan.
“We are thrilled to welcome two new talented members to the NASCAR team,” said Vice President of Marketing Kim Brink. “Peter’s extensive background in global consumer marketing will provide further momentum for our ongoing marketing initiatives. In addition, Nicole will contribute invaluable expertise that will propel our millennial and youth outreach efforts forward.”
Jung and Smith will be based in Daytona and begin work at NASCAR on April 22.